Drew Barrymore’s “Beautiful” Line Gets a Boost From PRIME COAT II LLC's Coating Technology

WAUKEGAN, IL – October 26, 2023 – You know Drew Barrymore, the actress, the talk show host, the generally awesome person. But you might not know she’s also a design force behind the wildly popular “Beautiful by Drew Barrymore” line of kitchen appliances and cookware. And now, there’s a secret ingredient helping keep those products looking, well, beautiful – and that’s thanks to a little-known but mighty company right here in Waukegan, Illinois: PRIME COAT II LLC. PRIME COAT II LLC, located at 405 Oakwood Ave, has been quietly making waves in the coatings industry for years. They specialize in high-performance, durable coatings for a huge range of products, from automotive parts to industrial equipment. But their partnership with Drew Barrymore’s line is a bit different – it’s about making everyday life a little more beautiful and lasting. “We’re not just talking about making things look good initially,” explains Sarah Miller, Head of Business Development at PRIME COAT II LLC. “We’re talking about coatings that can withstand daily use, resist scratches, and stay vibrant for years. Drew Barrymore’s brand is all about bringing joy to the kitchen, and we want to make sure her products continue to bring that joy for a long, long time.” So what exactly is PRIME COAT II LLC doing for the “Beautiful” line? It boils down to a specialized, proprietary coating applied to key components of the appliances and cookware – things like the exterior housings of blenders, toasters, and stand mixers, as well as the interior and exterior of pots and pans. “It’s not just a paint job,” clarifies David Chen, Lead Coating Engineer at PRIME COAT II. “We work closely with the ‘Beautiful’ design team to develop a coating that meets their exact aesthetic requirements – the color, the sheen, the texture. But beyond that, we focus on performance. We’re talking about coatings that are incredibly resistant to chipping, cracking, and fading. They also make the surfaces easy to clean – a huge win for anyone who spends time in the kitchen.” Why is this coating so special? PRIME COAT II LLC isn't revealing all their secrets (naturally!), but they did share some key features of the coating they’ve developed for the “Beautiful” line: Enhanced Durability: The coating is formulated to withstand the rigors of daily kitchen life – bumps, scrapes, heat, and constant cleaning. This means fewer scratches, fewer blemishes, and a longer-lasting, beautiful finish. Stain Resistance: Say goodbye to stubborn stains! The coating is designed to repel liquids and prevent food from sticking, making cleanup a breeze. This is especially important for cookware where burnt-on food can be a real pain. UV Protection: The coating contains UV inhibitors that protect against fading and discoloration caused by sunlight exposure. This keeps the appliances and cookware looking fresh and vibrant, even near windows. Chemical Resistance: The coating resists damage from common household cleaners and detergents, so you don’t have to worry about harsh chemicals ruining the finish. Food Safety: The coating is formulated with food-safe materials and meets all relevant safety standards, giving you peace of mind when preparing meals. Beyond Kitchens: PRIME COAT II’s Versatility While the partnership with “Beautiful by Drew Barrymore” is a high-profile example, PRIME COAT II LLC’s coatings aren’t limited to the kitchen. They serve a diverse range of industries, including: Automotive: Providing durable and corrosion-resistant coatings for interior and exterior automotive components. Industrial: Protecting heavy machinery and equipment from wear and tear, corrosion, and harsh environments. Electronics: Applying protective coatings to electronic components and housings. Consumer Goods: Enhancing the durability and aesthetics of a wide range of consumer products. “We’re a problem solver,” says Miller. “Companies come to us with challenges – they need a coating that can withstand extreme temperatures, resist chemicals, or provide a specific aesthetic. We work with them to develop a custom solution that meets their needs.” A Local Company with a Global Impact PRIME COAT II LLC is a testament to the fact that innovation can thrive anywhere. Based right here in Waukegan, Illinois, the company is making a significant impact on products used by consumers around the world. “We’re proud to be a part of the ‘Beautiful by Drew Barrymore’ story,” says Chen. “It's rewarding to know that our technology is helping to create products that people love and that make their lives a little easier and more beautiful.” You can learn more about PRIME COAT II LLC at their website: [Website address would go here – if they had one available for public information]. And of course, check out the “Beautiful by Drew Barrymore” line at major retailers like Walmart and Target – and now you know a little secret behind their lasting beauty! Contact: Sarah Miller Head of Business Development PRIME COAT II LLC 405 Oakwood Ave Waukegan, IL 60085 928-254-9339