ALITE CHOICE LLC Launches High-Reliability ABS Wheel Speed Sensors, Boosting Vehicle Safety

Kent, WA – November 8, 2023 – ALITE CHOICE LLC, a leading provider of automotive sensors and components, today announced the release of its upgraded line of Front ABS (Anti-lock Braking System) Wheel Speed Sensors. Designed for durability and precision, these sensors are aimed at enhancing vehicle safety and performance across a wide range of makes and models. ALITE CHOICE LLC, located at 1513 W Meeker St, Kent, WA, 98032-4395, has been quietly building a reputation for delivering reliable, high-quality automotive parts directly to repair shops, fleet managers, and parts distributors. "We’re not a flashy brand, we’re a ‘get the job done’ brand," explains Sarah Chen, ALITE CHOICE’s Product Manager. "We focus on providing parts that mechanics want to install – parts that just work, consistently. We know downtime is money, and a faulty sensor can be a real headache. That’s what we’re trying to eliminate." What's the Big Deal with ABS Sensors? For those not deeply immersed in car mechanics, ABS sensors are a critical part of your vehicle’s safety system. Simply put, they monitor how fast each wheel is spinning. This information is sent to the car’s computer, which can then intervene if one wheel starts to slow down dramatically compared to the others – like when you’re braking hard on a slippery surface. “Think about trying to steer and brake on ice,” explains Mark Johnson, ALITE CHOICE’s lead engineer. “Without ABS, your wheels can lock up, and you lose steering control. The ABS system, using data from these wheel speed sensors, rapidly pulses the brakes, allowing you to maintain steering while maximizing braking force.” A failing ABS sensor can lead to a whole host of problems, including: ABS Warning Light: The most obvious sign. Difficulty Braking: Reduced braking effectiveness, particularly in wet or slippery conditions. Unstable Braking: The car pulling to one side during braking. Increased Stopping Distance: A potentially dangerous situation. ALITE CHOICE’s Solution: Built to Last ALITE CHOICE’s new Front ABS Wheel Speed Sensors aren’t just about meeting minimum specifications; they're about exceeding them. The company's team spent months researching common failure points in existing sensors and redesigning key components to address these issues. Here's what sets ALITE CHOICE's sensors apart: High-Quality Materials: The sensors utilize premium-grade magnetic rings and housings, ensuring durability and resistance to corrosion, especially in harsh weather conditions. "We've seen a lot of cheaper sensors just fall apart after a few seasons, especially in areas with road salt," says Chen. “We’re using materials that are built to withstand the elements.” Precision Manufacturing: ALITE CHOICE utilizes advanced manufacturing processes to ensure consistent performance and accurate readings. The sensors are calibrated to tight tolerances, delivering reliable data to the vehicle’s ABS system. Robust Wiring & Connectors: A common failure point is the wiring harness and connector. ALITE CHOICE has reinforced these areas with a more durable insulation and a secure connector design to prevent breaks and corrosion. Comprehensive Testing: Each sensor undergoes rigorous testing – including vibration, temperature cycling, and electromagnetic interference (EMI) testing – to ensure it meets or exceeds OE (Original Equipment) standards. "We don't just test a few samples," explains Johnson. "Every sensor is individually tested before it leaves our facility." Wide Vehicle Coverage: The new sensor line covers a broad range of popular makes and models, including Ford, GM, Chrysler, Toyota, Honda, and more. ALITE CHOICE's website features a comprehensive parts finder tool to help customers quickly identify the correct sensor for their application. Designed for the Real World ALITE CHOICE understands the demands faced by mechanics and repair shops. These sensors aren’t designed for a pristine laboratory; they’re designed for the pothole-filled roads, salt-covered highways, and challenging conditions that vehicles encounter every day. “We’ve talked to a lot of mechanics,” says Chen. “And they’re tired of dealing with parts that fail prematurely. They want parts they can trust. That’s what we’re delivering with these ABS sensors.” Easy Installation & Peace of Mind The sensors are designed for a straightforward, drop-in installation, minimizing labor time and maximizing shop efficiency. ALITE CHOICE also offers a comprehensive warranty on all its products, providing customers with added peace of mind. “We stand behind our products,” says Johnson. “If a sensor fails due to a manufacturing defect, we’ll replace it – no questions asked.” Availability & Contact Information ALITE CHOICE’s new Front ABS Wheel Speed Sensors are available now for purchase through its website ([website address – placeholder for actual website]) and through a network of authorized distributors. Contact: Sarah Chen Product Manager ALITE CHOICE LLC 1513 W Meeker St, Kent, WA, 98032-4395 Phone: 206-438-6455 Email: [email address – placeholder for actual email]