Drew Barrymore's "Beautiful" Line Gets a Boost from PRIME COAT II's Coating Expertise

WAUKEGAN, IL – October 26, 2023 – You’ve seen Drew Barrymore’s “Beautiful” line of kitchen and small appliances hitting stores – from toasters and blenders to air fryers and waffle makers. Stylish, functional, and designed to brighten up your kitchen, the “Beautiful” collection is quickly becoming a fan favorite. But what many consumers don't see is the behind-the-scenes work that goes into ensuring these appliances not only look good, but also stand up to everyday life. That's where PRIME COAT II LLC, a leading provider of specialized coatings based in Waukegan, Illinois, comes in. PRIME COAT II, located at 405 Oakwood Ave, has been quietly playing a crucial role in enhancing the durability and aesthetic appeal of select components within the “Beautiful” appliance range. They aren’t designing the appliances themselves, but they’re making sure the parts that make those appliances look fantastic stay that way. We’re talking about things like control panels, exterior housing parts, and accents – the bits that get touched, seen, and sometimes, splashed. “Look, Drew Barrymore's brand is all about making everyday life a little more joyful, a little more beautiful,” explains Sarah Chen, Lead Coatings Specialist at PRIME COAT II. “That’s a philosophy we really get here. We don’t just apply coatings; we apply solutions that help brands deliver on their promise. In this case, it's about making sure these appliances stay beautiful, even with daily use.” So, what exactly does PRIME COAT II do for the “Beautiful” line? It’s more than just paint. They formulate and apply custom coatings that offer a range of benefits. First and foremost? Scratch resistance. Anyone who's ever bumped an appliance while pulling it out of a cabinet knows how easily those finishes can get marred. PRIME COAT II’s coatings are designed to withstand those everyday knocks and scrapes, keeping the appliances looking newer for longer. “We worked closely with the “Beautiful” design team to understand exactly what they wanted – a finish that was both gorgeous and robust,” says Mark Johnson, VP of Operations at PRIME COAT II. “It’s a balancing act. You want a coating that looks fantastic, but also one that can handle heat, moisture, and constant handling.” And it’s not just about physical durability. PRIME COAT II's coatings also provide resistance to fingerprints and smudges. Let's be honest: kitchen appliances get touched a lot. The last thing anyone wants is a shiny new appliance covered in fingerprints. PRIME COAT II’s specially formulated coatings help minimize these unsightly marks, keeping the appliances looking clean and pristine. “We use a range of technologies, including advanced polymers and UV-cured coatings,” explains Chen. “These coatings create a protective barrier that repels oils and dirt, making cleaning a breeze.” The coatings aren’t just functional; they’re also aesthetically important. Drew Barrymore’s “Beautiful” line is known for its stylish designs and on-trend colors. PRIME COAT II works to ensure that the coatings perfectly match these colors, maintaining the appliances’ visual appeal. “Color consistency is key,” says Johnson. “We use sophisticated color matching technology to ensure that every coated part meets the brand’s exacting standards.” The partnership between PRIME COAT II and the “Beautiful” line isn't just a simple supplier-customer relationship. It’s a collaborative effort. PRIME COAT II’s team of engineers and technicians work closely with the appliance designers throughout the development process, providing expertise on coating options and ensuring that the coatings meet the specific requirements of each appliance. “We’re not just coating parts; we’re helping to bring a vision to life,” says Chen. “We enjoy working with a brand that’s focused on quality and design.” PRIME COAT II’s expertise extends beyond the “Beautiful” line. They serve a wide range of industries, including automotive, aerospace, medical devices, and consumer goods. They specialize in custom coating solutions, tailoring their formulations to meet the unique needs of each client. “We’re a problem solver,” says Johnson. “If a client has a specific coating challenge, we’re confident we can find a solution.” So, the next time you admire a beautiful appliance from Drew Barrymore’s line, remember there's more than meets the eye. Behind that stylish exterior lies a layer of protection and durability provided by the team at PRIME COAT II LLC. It's a testament to the power of collaboration and the importance of quality coatings in creating products that not only look good but also stand the test of time. About PRIME COAT II LLC: PRIME COAT II LLC, located in Waukegan, Illinois, is a leading provider of specialized coating solutions for a wide range of industries. They offer custom coating formulations, application services, and quality control testing. For more information, contact them at 928-254-9339. They aren’t a consumer-facing brand; they work with brands to make their products better. About Drew Barrymore’s “Beautiful” Line: Drew Barrymore’s “Beautiful” line of kitchen and small appliances is available at select retailers nationwide. The line is known for its stylish designs, functional features, and affordable prices.