Drew Barrymore’s Beauty Line Gets a Protective Boost from PRIME COAT II LLC

Waukegan, IL – November 8, 2023 – Fans of Drew Barrymore’s “beautiful by Drew” line of beauty tools and appliances are in for an extra layer of protection, thanks to a new partnership with PRIME COAT II LLC, a leading provider of protective coatings based in Waukegan, Illinois. PRIME COAT II is working behind the scenes to ensure the durability and longevity of key components within the “beautiful by Drew” product range, helping to keep those curling irons, hair dryers, and other styling tools looking and performing great for years to come. You probably know Drew Barrymore – the actress, producer, talk show host, and beauty entrepreneur. Her “beautiful by Drew” line has quickly become a hit, known for its stylish designs, user-friendly features, and accessible price points. But what you don’t see is the work that goes into making sure those tools can withstand daily use – the heat, the handling, the inevitable bumps and bruises of a busy life. That’s where PRIME COAT II comes in. Who is PRIME COAT II LLC? Based right here in Waukegan, Illinois, PRIME COAT II LLC (located at 405 Oakwood Ave, 60085, and reachable at 928-254-9339) isn’t a name most consumers will recognize directly. And that’s perfectly fine with them! They're a B2B (business-to-business) company specializing in high-performance protective coatings. They don't make the pretty stuff you see on store shelves; they make the stuff that keeps the pretty stuff working well and looking good. "We’re the guys in the background making sure everything lasts," explains a representative from PRIME COAT II. “We work with manufacturers across a variety of industries, applying specialized coatings that protect against corrosion, abrasion, heat, and a whole host of other environmental factors. It’s about extending product lifespan, improving performance, and ultimately, making our clients – and their customers – happy.” So, What Exactly Are They Coating in the “beautiful by Drew” Line? While specific details are understandably kept confidential (it's a competitive market, after all!), PRIME COAT II is primarily focused on protecting the heating elements and internal metal components within the “beautiful by Drew” hair styling tools. “Think about it,” the PRIME COAT II rep explains. “Hair dryers and curling irons get hot. They’re exposed to humidity. They’re constantly being turned on and off, creating thermal stress. Without a proper protective coating, those internal components can corrode, malfunction, or even fail completely. Our coatings act as a barrier, preventing those things from happening.” The coatings used aren’t your average paint. They’re carefully formulated, often utilizing advanced materials like ceramics, polymers, and even nano-particles, to deliver specific performance characteristics. PRIME COAT II works closely with the “beautiful by Drew” engineering team to identify the specific challenges each component faces and then develop a custom coating solution. Why Does This Matter to You, the Consumer? Let’s face it, nobody wants to spend money on a hair tool that breaks after a few months. You want something that’s reliable, durable, and gives you consistent results. The partnership between “beautiful by Drew” and PRIME COAT II is all about delivering that peace of mind. By investing in high-quality protective coatings, “beautiful by Drew” is signaling a commitment to quality and longevity. It means you can expect your hair dryer or curling iron to withstand the rigors of daily use and continue performing flawlessly for years to come. “We’re not just selling a coating; we’re selling confidence,” says the PRIME COAT II representative. “We want consumers to know that when they buy a ‘beautiful by Drew’ product, they’re getting something that’s built to last.” More Than Just Hair Tools: PRIME COAT II’s Diverse Applications While the “beautiful by Drew” partnership is a great example of their work, PRIME COAT II’s expertise extends far beyond the beauty industry. They provide protective coatings for a wide range of applications, including: Automotive: Protecting engine components, chassis parts, and exhaust systems from corrosion and wear. Aerospace: Coating critical components in aircraft engines and structural parts to withstand extreme temperatures and environmental conditions. Electronics: Protecting circuit boards and other sensitive electronic components from moisture, dust, and corrosion. Medical Devices: Providing biocompatible coatings for surgical instruments and implants. Industrial Equipment: Protecting machinery and equipment from harsh chemicals, abrasion, and corrosion. Looking Ahead: Innovation and Sustainability PRIME COAT II isn't content to simply maintain the status quo. They're constantly investing in research and development to create new and innovative coatings that offer even greater performance and durability. They’re also committed to sustainability, developing eco-friendly coating formulations that minimize environmental impact. “We believe that protecting products and protecting the planet go hand in hand,” says the PRIME COAT II representative. “We’re constantly exploring new materials and processes that are both effective and environmentally responsible.” So, next time you’re styling your hair with a “beautiful by Drew” tool, remember there’s a little bit of Waukegan, Illinois, working behind the scenes to keep things looking and performing beautifully. And that’s something to smile about. It’s not just about looking good, it's about tools that are built to help you look and feel good, for a long time.