Drew Barrymore's "Beautiful" Line Gets a Protective Boost from PRIME COAT II LLC

WAUKEGAN, IL – November 8, 2023 – You know Drew Barrymore, the actress, the talk show host, the lifestyle guru. But did you know she's also behind a wildly popular line of kitchen and small appliance products? It's true! And now, those beautiful blenders, toasters, and air fryers are getting a little extra protection, thanks to a partnership with PRIME COAT II LLC, a leading provider of protective coatings based right here in Waukegan, Illinois. PRIME COAT II LLC, located at 405 Oakwood Ave, has been quietly working behind the scenes for years, specializing in custom coatings that make products look good and last. They’re not a household name like Drew Barrymore, but they’re the guys companies call when they need something protected from scratches, corrosion, and just the everyday wear and tear that happens when people actually use products. You can reach them at 928-254-9339 if you’re curious about what they do, but let’s get back to the pretty stuff. The “Beautiful by Drew Barrymore” line, sold primarily through Walmart, has quickly become known for its stylish designs and accessible price points. Drew herself has said she wanted to create products that people would want to leave on their countertops, things that were both functional and felt a little bit special. Think pastel colors, sleek lines, and a general vibe that says “I actually enjoy making breakfast!” But let’s be real. Countertops get messy. Things get bumped. Toasters get crumbs flying everywhere. And while those beautiful appliances look great initially, keeping them that way can be a challenge. That’s where PRIME COAT II comes in. “We were approached by the team behind ‘Beautiful’ to see if we could develop a coating that would enhance the durability of their appliances without sacrificing the aesthetic,” explains a spokesperson for PRIME COAT II. “It was a fun challenge! They really wanted to maintain that signature ‘Beautiful’ look and feel, but also make sure these appliances could stand up to real-life kitchen chaos.” So, what exactly did PRIME COAT II do? They developed a custom-formulated, clear coating specifically designed to be applied to the exterior surfaces of the ‘Beautiful’ line of appliances. This coating is incredibly resistant to scratches, fingerprints, and even some harsh cleaning chemicals. It’s also UV-resistant, which means it won’t fade or yellow over time, keeping those pastel colors looking fresh and vibrant. “We didn’t want something that would feel plasticky or change the texture of the appliances,” says the PRIME COAT II spokesperson. “It needed to be virtually invisible, but incredibly protective. We went through a lot of testing and refinement to get it just right.” And the testing was extensive. PRIME COAT II subjected the coated appliances to everything from repeated scrubbing with abrasive cleaners to simulated drops and impacts. They even ran tests to see how the coating held up against common kitchen spills like coffee, juice, and tomato sauce. The results? Impressive. The coated appliances showed significantly fewer scratches and dents than uncoated samples. Fingerprints wiped away easily, and the coating held up remarkably well against even the most aggressive cleaning products. But it’s not just about durability. PRIME COAT II’s coating also helps to prevent corrosion, which is especially important for appliances that are exposed to moisture. This means that ‘Beautiful’ appliances coated with PRIME COAT II’s formula will not only look beautiful for longer, but they’ll also be more reliable and last longer overall. “We’re really proud of this partnership,” says the PRIME COAT II spokesperson. “It’s a great example of how our expertise in protective coatings can help companies create products that are both stylish and durable. And honestly, who doesn’t want a beautiful appliance that can withstand a little bit of kitchen abuse?” The partnership between PRIME COAT II and ‘Beautiful by Drew Barrymore’ is a win-win. Consumers get stylish, durable appliances that look great and last longer. And PRIME COAT II gets to showcase its expertise in protective coatings to a wider audience. So, the next time you’re admiring a ‘Beautiful’ blender or toaster, remember that there’s a little bit of Waukegan, Illinois, behind that shine. It’s PRIME COAT II, quietly working to keep your kitchen looking beautiful, one appliance at a time. You can learn more about PRIME COAT II LLC and their custom coating solutions by contacting them at 928-254-9339 or visiting their facility at 405 Oakwood Ave, Waukegan, IL, 60085. And, of course, check out the entire ‘Beautiful by Drew Barrymore’ line at Walmart. You'll find a range of colors and appliance types to perfectly suit your kitchen's style. Just remember, with the added protection from PRIME COAT II, those beautiful appliances are built to last.